When we think of recycling, we see those little blue boxes full of plastic bottles, cans and papers sitting on the curbside for the council to collect. So, as a fledgling social media student and amateur navigator of the online world; the lightbulb in my head flashed when the words ‘recycle’ and ‘blog’ appeared in the same sentence (hoorah!)
I spotted this article on recycling your blog traffic and not only does it interest me for my own blogging purposes but it conveniently falls into my Birmingham Recycled area of recycling. Result. In summary, the article talks about recycling traffic:
Recycling traffic simply means that you are redirecting or sending your existing website traffic back to your blog again and again through newsletters, email marketing or RSS feed subscriptions.
It then goes on to give a few tips on how to go about recycling blog traffic such as:
- Continuously building your mailing list by offering good valuable information in the form of a free report or newsletter
- Break up your blog post into a series of shorter blogs to keep users in suspense and yearn for more of such great information
- Get users to sign up to your blog’s RSS feed to keep up-to-date with latest posts
I think this is really useful for new bloggers or businesses trying to optimise their online reach through blogging tools. I’m sure there are lots more tips out there to help maximise traffic to your website or blog. I’m curious to find out more on how bloggers and those who have websites for less commercial reasons could recycle traffic – as they don’t necessarily have a ‘customer’ base in the financial sense. Anyone have any other ideas?